CMN

Culture

Strategy · Branding · Art Direction

For the CMN, Centre des monuments nationaux, we developed a distinctive graphic language based on the architectural features of each monument.

We created the commercial identity for three iconic Centre des monuments nationaux sites: Mont-Saint-Michel Abbey, the Arc de Triomphe and the Panthéon.

The Abbey’s sweeping views of the sea inspired the logo, while the wider graphic identity evokes divine creation.

For the Arc de Triomphe, we designed a brand that specifically appeals to a younger audience, students from grade school to high school, the main public.

The Centre des monuments nationaux is France’s public heritage institution, caring for and opening over one hundred monuments across the country. From medieval abbeys to modernist villas, from conservation to cultural programming, the CMN brings heritage to life, connecting places, histories and audiences.

StrategyBrandingArt Direction

  • In collaboration with Dream on

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