
Branding · Art Direction · Brand Content · Social Media
Built around “Instinctive Beauty,” Nuxe reveals a vision where outer beauty reflects the beauty within every woman.




For Printemps Paris, Nuxe created an exclusive spa experience inspired by the brand’s core pillars.
For other locations, Nuxe created Nuxe spa, a dedicated sub-brand with its own distinct identity and campaigns.


Nuxe is a French luxury cosmetics brand combining natural-origin ingredients with skincare expertise. From Huile Prodigieuse to its spa experiences, from product innovation to sensorial rituals, the brand brings together nature, science and beauty, creating a distinctive and holistic approach to skincare and wellbeing through sensorial experiences.
BrandingArt DirectionBrand ContentSocial Media
- Director: Benjamin Millepied
- Photography: Cedric Bihr, Iris Velghe, Maeva Delacroix, Geoffrey Sokol
- Bertrand Fèvre for Babel
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